The look and feel of any online store or e-commerce site can be said to be captivating only if the images of the products and services sold are visually attractive and enhances the sale of the product or service. In fact, we come across many online sites across industry segments that have a wide range of products but very limited display or a poor one at that. In the absence of physical touch and feel experience that a prospective buyer has in a physical retail store, any unanswered questions about the product will only culminate in lost sales.
Here’s where the importance of product pages to any and every e-commerce site is underscored. The product images or product photographs provide the ‘final push’ in a prospective buyer becoming a customer.
Product photography is for all businesses selling a product. From simple studio product images to lifestyle product images. First impressions count, and even more so today, everything is online and we live in a fast-paced world. We need to grab the attention of our clients in milliseconds before they move on to the next website. Product photography is a key essential to having success in selling online. Since customers cannot see and handle your items in person, they must be able to see and even FEEL them through your photos. Yes, even a well-taken photo can give the customer a feel for the item and who you are as a maker.
Product photography is important. In fact, it's so important it can be the difference between making a sale and losing a lot of customers. Your visitors will always be drawn to an image before they read the text on the page, so you need to make sure that your images look awesome. The Importance of Good Product Photography January 18, 2021 3 min read Ipictureyouteam The look and feel of any online store or e-commerce site can be said to be captivating only if the images of the products and services sold are visually attractive and enhances the sale of the product or service.
After all, images speak louder than words and pictures can do the actual selling because even a casual visitor to a site is influenced by product photographs especially if they are displayed in a manner that is convincing and provides answers to many questions – e.g. what are sizes, shapes, colors, dimensions, fabric or material, durability etc., depending upon the category of product.
How Important Is Product Photography Techniques
Some of the aspects that are important in product photography can be summed up as:
1. Display in environment best suited- these are especially useful for products such as shoes, all-weather fabric or material etc. as the buyer gets an actual view of the product not only in a studio setting but in actual usage. Artificial lighting and indoor setup may not be suitable for all products. For outdoor products and items, showing them in the natural environment enhances their appeal.
2. Alternative images – multiple image shots of products and angled images can convey a wealth of information such as:
- Features,
- Benefits,
- Versatility,
- Sense of scale etc.
Such images also convey to the viewer that the site is taking care to ensure that the buyer has all the information at hand to help them in the purchase process.
3. Attention to detail – this is a key attribute to sell quality items where branding, special features, weave of fabric or material need to be highlighted. They are particularly useful as a descriptive measure to highlight unique qualities of pieces of art and craft where the focus is on qualities such as tradition, craftsmanship etc. Such attention to detail also develops trust between seller and buyer.
4. As-is – for a website that trades in fashion and clothing, display of items on mannequins are not as appealing as on a ‘live body’. Nowadays, clothing merchandisers take great pains to display images of models wearing clothing to aid customers choose their fit and size, along with details of the model’s height, body weight and garment size as reference. This has worked out extremely well especially for large sized women who feel inadequate or shy to walk into a retail store and find a dress or clothing item that fits their size.
Images are no doubt appealing and the key to the success of an e-commerce site is good product photography with a keen sense of detail to help the process of online purchases.
Source by Mark Patrick Evans
Did you know that visual content is 40 times more likely to be shared on social media platforms than any other content? Another shocking thing that you might not know is that 22 percent of items sold online are returned to the retailer because “the product looks different than in the photo”.
This information makes it obvious that high-quality product photography plays an important role in determining your sales. In this article, you will be able to read about the benefits of having good product photographs. Let’s take a look at the list:
It Gets Customers in the Mood
You cannot take a potential customer camping just to show them how comfortable your sleeping bag is. However, you can convey that feeling through the pictures on your website.
Perfectly shot, comfortable, and useful product pictures can draw the attention of your potential customers in a matter of seconds. Hence, you will be increasing the chances of sales.
It Builds your Brand
A photograph is not a short-term plan, but it is a long-term solution to get your business recognized in the world of e-commerce. Consistently posting pictures of your products over several months can show people that your brand is professional, valued, diverse, innovative, and high-quality. It helps people believe that your brand cares about how they are seen by potential customers.
It Promotes Silent Communication
Pictures speak louder than words. People browsing through different online platform have limited patience and time to read all the text in your product description. So, in this case, you should mention the available products sizes, features, and colors.
It Sets the Right Expectations
As previously mentioned, 22 percent of sold online products are returned because they do not look the same as in the photos. It is always good to show your products as they are, hence, you should not add filters, effects, and similar things.
You should set your customer expectations about what they are looking at right. So, you will not have to deal with customers returning the products they purchased. Check out this website if you want to read about what product photography services you can get.
it keeps the Competition Away
You might feel like your products are 100 percent unique, however, that is not entirely true. It is likely that there are hundreds of products just like yours. Hence, you should think about the pictures you post on your website.
Show that your company and products are more attuned to details and that they are better than the products of your competitors.
How Important Is Product Photography Important
It is Cost-effective
With all your marketing strategies in place, it is a good idea to have one that is an all-in-one payment solution. This will be much cheaper than other strategies and you will be surprised that you can generate more sales from having a cheap strategy option.
Conclusion
There are various ways that you can boost sales and one of the most beneficial tools that you could use is called photography. If you want to keep your customers returning, drive more sales, and have good product reviews, make sure that you have high-quality photographs of your products.